Editorial Policy

Editorial policy

Our commitment to clear, accurate health information

At Fortius Clinic, we want patients to have access to health information that is clear, accurate and helpful. Our website content is designed to support patients in understanding their symptoms, conditions, treatment options and care at Fortius.

 

The information on our website does not replace personalised advice, diagnosis or treatment from an appropriately qualified healthcare professional.


How our clinical content is created

Condition, treatment, diagnostic and other clinically based content published on the Fortius Clinic website is reviewed by an appropriately qualified medical professional before publication.


Where content relates to a particular clinical specialty, it is reviewed by a Fortius consultant or another suitably qualified healthcare professional with relevant knowledge and experience. This review considers the clinical accuracy, relevance and balance of the information provided.


All new medically based content will follow the same clinical review and approval process before it is published.


Our patient information is developed using trusted medical sources, established clinical guidance and the knowledge of healthcare professionals experienced in the relevant area of care.


Content is written and edited to make complex medical information easier to understand while retaining the clinical details patients need to make informed decisions about their care.


We aim to:

  • Use clear, accessible and respectful language
  • Explain medical terms where they are necessary
  • Provide balanced information about conditions and treatments
  • Avoid unsupported claims or guarantees about outcomes
  • Clearly distinguish general health information from personalised medical advice
  • Consider the needs, concerns and experiences of patients


Medical Review

Clinical reviewers may recommend changes where information:

  • Does not accurately reflect current clinical knowledge or practice
  • Requires further explanation or context
  • Could be unclear or misleading to patients
  • Does not appropriately explain the potential benefits, risks or limitations of an investigation or treatment
  • Falls outside the reviewer’s area of expertise
  • Reviewing and updating our content
  • We review our website content regularly to help ensure it remains accurate, useful and consistent with current clinical practice.


 

 

Content may be reviewed or updated sooner when:

  • Relevant clinical guidance or evidence changes
  • A Fortius medical professional identifies an inaccuracy or omission
  • Services, treatments or patient pathways change
  • Patients or website users raise a concern
  • Changes are required for legal, regulatory or accessibility reasons
  • When substantial clinical changes are made, the revised content will be reviewed by an appropriately qualified medical professional before it is republished.
  • Minor changes that do not alter the medical meaning of the content, such as correcting spelling, improving readability or updating website links, may be made without an additional clinical review.


Sources and evidence

Our content may draw upon a range of reliable sources, including:

  • National clinical guidance
  • Peer-reviewed medical research
  • Professional medical bodies
  • Recognised healthcare organisations
  • Relevant regulatory requirements
  • The clinical experience of Fortius consultants and healthcare professionals


References may be included where they are particularly helpful to the reader or where a statement requires additional context.


Information about treatments and outcomes

Every patient is different, and the most appropriate treatment will depend on factors including their symptoms, diagnosis, medical history and personal circumstances.


Our content aims to provide a balanced overview of the treatment options that may be available. It does not guarantee that a particular treatment will be suitable or that a specific result will be achieved.


The potential benefits, risks, alternatives and expected outcomes of any proposed treatment will be discussed with the patient as part of the consultation and consent process.


Consultant and service information

Information about our consultants, facilities and services is reviewed by the relevant Fortius teams. Consultants are responsible for confirming that the professional information shown on their profiles, including their qualifications, experience and areas of clinical practice, is accurate.


Operational information, such as clinic locations, opening hours, appointment processes and prices, is checked by the relevant service or business team and updated when changes are identified.


Commercial independence

The clinical information published on the Fortius Clinic website is intended to inform and support patients. Clinical reviewers are asked to assess content based on its medical accuracy, relevance and usefulness rather than its promotional value.


Where applicable, paid partnerships, sponsored content or other commercial relationships will be clearly identified.


Corrections and feedback

We take concerns about the accuracy of our website seriously. If an error or potentially misleading statement is identified, we will assess it and make any necessary correction as promptly as reasonably possible.


If you believe information on our website is inaccurate, unclear or out of date, please contact us at marketing@fortiusclinic.com or quality@fortiusclinic.com and include the title or link of the relevant page.


Medical disclaimer

The information on this website is provided for general information and education only. It is not intended to diagnose a condition or replace a consultation with a doctor or other qualified healthcare professional.


If you are concerned about your symptoms or health, please seek advice from an appropriately qualified healthcare professional. If you believe you are experiencing a medical emergency, call 999 or attend your nearest accident and emergency department.


Approved by: Fiona Whelan - Head of Marketing

Date approved: 25/09/2026

Next review date: 25/09/2027